Previously Paramount and Pasadena-based Sun Pacific Cos. jointly owned the Cuties brand, which Paramount used to market clementines and mandarins.
A rift between Sun Pacific’s owner Berne Evans and Stewart Resnick, the owner of Paramount’s parent company, Roll Global, ended with the Pasadena company buying the rights to the Cuties brand.
By using the well-known Wonderful brand to market the Halos, Paramount officials have said they hope to retain consumers’ attention because of the effect Wonderful Pistachios and Pom Wonderful pomegranates and juices have had in recent years.
Wonderful Halos are grown only in California, according to a news release from Paramount. The seedless fruits are available in 3-pound bags, 5-pound bags and 5-pound boxes. Paramount is marketing Wonderful Halos to traditional grocery retailers and club stores nationwide.