Frito launches chocolate-covered potato chips

11/13/2013 10:47:00 AM
Vicky Boyd

LayCourtesy Frito-LayThey say everything's better with chocolate on it.

Following that mantra, Frito-Lay, maker of Lay's potato chips, has rolled out a new variety—Lay's Wavy Potato Chips Dipped in Milk Chocolate.

The 5-ounce bag, which sells for $3.49, will only be available at Target stores, according to an article in USA Today.

The chocolate-covered potato chip follows a Rold Gold pretzel covered in chocolate. Rold Gold also is a Frito's brand, and both are owned by PepsiCo.

Depending on the success of the chocolate-covered chips, future flavors could include dark chocolate, white chocolate and peppermint chips, according to the article.

The sweet snacks are a deviation from Frito's line of snack chips with savory flavors, including pico de gallo, salt and vinegar, and barbecue.

Comments (1) Leave a comment 

e-Mail (required)


characters left

boise  |  November, 14, 2013 at 11:58 PM

Only at Target? Boooo ..

Feedback Form
Leads to Insight