Courtesy Wonderful PistachiosFor its fifth season of unconventional promotions, Wonderful Pistachio turns to Basketball Hall of Famer Dennis Rodman and Prancercise founder Joanna Rohrback, along with a couple of classic film icons. Wonderful Pistachios is crackin’ into the fifth season of its pop culture advertising campaign with former NBA star Dennis Rodman, Prancercise founder Joanna Rohrback, King Kong and a new take on the chilling shower scene from “Psycho.”
The Los Angeles-based Paramount Farms, which is part of Roll Global, introduced the “Get Crackin’” campaign in 2007 with pop culture icons including the Honey Badger and Snooki from the TV series “The Jersey Shore.”
“We know what type of entertainment our audience wants, and there’s definitely something for everyone in this year’s cast,” marketing vice president Marc Seguin said in a news release.
The new season of TV ads began Sept. 16 with more than 5,000 national spots set for shows from morning through primetime and into late night, beginning with “Good Morning America” the season premier of “Survivor” and “Late Night with David Letterman.” Spots are also set for a number of cable networks.
A Halloween-themed spot includes a pistachio take on Alfred Hitchcock’s classic thriller “Psycho.” The other new spots for the fifth season are:
- Dennis Rodman, who does it because he’s nuts: He shares his nutty secrets for obtaining world peace.
- The Prancercise Lady, who does it to stay fit: Joanna Rohrback shows her latest fitness step, Cracksercise. Nothing like prancin’ and crackin’.
- Elephants, who do it because they’re tired of peanuts: A ponderous pachyderm demonstrates how peanuts are out and pistachios are in.
- King Kong, who does it by the pound: The giant movie monster shows the world how he munches on pistachios.
Fans can see ads from previous campaigns and the new fifth season at www.getcrackin.com.
In addition to television, the campaign includes online, print and social platforms, in-store promotions and sports partnerships with Major League Baseball and the Harlem Globetrotters.