Courtesy WPVGAThe Wisconsin Potato & Vegetable Growers Association wants to raise ag awareness among the state's residents through a six-month campaign.
Dubbed "Did You Know?", the advertising effort is designed to inform them of the importance of agriculture, farming and food-production practices, according to a recent article in Wisconsin Ag Connection.
"Farming is a critical component of a prosperous Wisconsin economy," WPVGA director Duane Maatz said in the article. "We create jobs, we feed families, we're stewards of the environment and understand the land in a way others just don't."
The group has already addressed hunger and is now focusing on the Central Sands Aquifer.
The naturally occurring underground water reservoir covers most of Portage and Waushara counties and surrounding areas—the heart of the state's potato and vegetable production areas.
Through water conservation practices, farmers have been able to maintain yields while using 25 percent less water.