The money will go to the university's Center for Agricultural and Rural Sustainability, which will create and manage the national competitive grants program focused on sustainable strawberry production, according to a news release.
The program will award money to land-grant and other public universities to conduct research and outreach into sustainability projects, such as expanding strawberry production regions that would eventually result in shorter trips between berry fields and consumers.
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In addition, research goals will target decreasing energy use and environmental impacts, and cutting production losses, leading to a more sustainable industry, according to the release.
Successful grant recipients will have partnerships with industry, methods for sharing the information, and demonstrated and measurable outcomes.
The university will award grants in May to coincide with National Strawberry Month.
For more information on the National Sustainable Strawberry Initiative, visit http://strawberry.uark.edu.