U.S. Potato Board looks to younger consumers

01/10/2013 11:33:00 AM
Vicky Boyd

“A lot of the things they see are very true,” said Wada, marketing director for the Pingree, Idaho-based grower-shipper. “A lot of this stuff are things we already knew, but it’s getting a different perspective on and deep thoughts and factual data.”

Larry Alsum, owner of Alsum Farms & Produce, Friesland, Wis., said the data reinfornces that his operation is on the right track with its convenience product line.

The grower-packer introduced microwavable steamer pouches more than a year ago and individually foil-wrapped russets about six months ago.

But he admitted his firm isn’t paying as much attention to millennials as they perhaps should.


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Billy J.    
San Fransisco  |  January, 11, 2013 at 03:43 PM

Well I hope the USPB comes up with a really cool name to classify this millennial shopper... Something like "Derek"... Derek sounds like a totally cool millennial who eats potatoes 2-3 times a week, and is not afraid to cook and experiment with new recipes. Maybe they will even suggest retailers provide recipe cards for Derek... Or maybe they will suggest running a promotion where consumers can win a snowboard!... Im sorry, but this theory that if the USPB can "label" a consumer and that it will increase potato sales is ridiculous.

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