LENEXA, Kan. — Business should be a pleasure next May in Palm Springs, Calif., as The Packer opens its new West Coast Produce Expo regional event.
“There’s a strong trend with regional events because they provide value for attendees and exhibitors,” he said. “It’s going to be a meeting where you see business and social interactions in an intimate setting.”
West Coast Expo is slated for May 18-20, 2015, in the Hyatt Regency Indian Wells. Shuman said it’s well-timed as the only produce-specific event open to the industry in May, and it’s at the start of the produce-heavy summer season.
The format will be similar to the Midwest event with a one-day expo, a morning of workshop and educational sessions, two evenings of entertainment and golf at the resort.
Shuman said the event will have more than 100 exhibitors, but it’s designed to be a smaller gathering that caters to the buyers in the Western states.
He said research shows there are 235 retail chains based in Western states, and 47 of the top 200 largest retail chains are headquartered in the Western states.
The website, westcoastproduceexpo.com, is now live, and registration is scheduled to open this summer.