Mission, Texas-based TexaSweet Citrus Marketing is educating Rio Grande Valley residents about citrus greening disease.
TexaSweet, which reported excellent quality at the beginning of the 2013-14 season, has launched a marketing program aimed at educating Valley residents, nurseries, small growers and local media about greening, according to a news release.
Citrus greening has destroyed hundreds of thousands of acres of citrus in Florida and also been found in Texas and California. Citrus psyllids, which can carry the disease, have been found in Arizona. Two areas of south Texas have been quarantined for greening.
TexaSweet has designed new materials to assist in its outreach efforts. They include all-region and quarantine-specific direct mail postcards, flyers and brochures and door hangers.
All materials feature the citrus greening message in both English and Spanish, and website banner ads have been designed for use on both Google and Facebook. In addition, media alerts for local radio and television stations have been developed.
“Every citrus tree owner in the RGV needs to be aware of this disease, educated on the symptoms, and informed on how to report suspect trees,” Eleisha Ensign, TexaSweet executive director, said in the release. “Valley citrus is vital to our economy and heritage. The industry is doing everything that it can to slow the spread of this disease, and our goal is to educate and mobilize residents to help in this fight against citrus greening.”