“Given the recent proliferation of new varieties with cost and output advantages, the secret of success for individual players lies in selling the right variety at the right time and price, as everyone seeks to market at least two, if not three, colors of quality grapes in all seasons,” Barber said.
Innovative packaging, including clamshells and the major shift to high-graphic stand-up pouch bags, also will continue to influence product movement.
Barber said she expected the upward trajectory to continue during the next three to five years as export growth contributes with record shipments.
“What we’ve had happen is record shipments and that 100-million box milestone was met,” she said. “At the same time, the prices have stayed fairly strong for the growers, so it’s looking fairly positive. More growth and exports will be an important part of that as well, and it seems to be an upward trend happening for the industry.”