Regardless of the technology or the size of the operation, Bob Meek, chief executive officer for Wada Farms Marketing Group in Idaho Falls, Idaho, said good stewardship of the land makes sense and cents.
“We can’t be careless. It would be too costly,” said Meek, the chief executive over Wada’s 30,000 acres. “We’ve always been sustainable, but we’ve only made it official with plans and reports in the last four or five years.
“For those who haven’t started yet, just jump in, don’t be afraid. Track everything you do and publish it.”