Sun World expands late-season grape offerings

08/19/2013 03:32:00 PM
Vicky Boyd

 

Packaging

All four varieties will be available in high-graphic laminated handled bags as well as zip-closure cast polypropelene pouch bags, he said.

The clarity of the CPP bag lends itself to color graphics, and the pleated bottom allows it to stand up better in displays, Robertson said.

Traditional slider bags, on the other hand, don’t stand upright as well and tend to be made from a cloudier plastic, he said.

Sun World also will offer retailers high-graphic easy-to-assemble merchandising bins that have an artisan or a farm-fresh look to them, Robertson said.

Quick-response codes on the displays will allow consumers to learn more about the varieties and where the grapes are grown.

“These bins can generate tremendous lift,” he said.

“The grape category is all about impulse. But how do you allocate enough space to grapes to help drive the category, because grapes can be under-represented from a space perspective?”

The bins can be used to expand existing produce department displays or used as a secondary display elsewhere in the store.

Sun World has found the bins can help increase grape category sales by up to 38%, Robertson said.


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