Sun World expands late-season grape offerings

08/19/2013 03:32:00 PM
Vicky Boyd

 

Packaging

All four varieties will be available in high-graphic laminated handled bags as well as zip-closure cast polypropelene pouch bags, he said.

The clarity of the CPP bag lends itself to color graphics, and the pleated bottom allows it to stand up better in displays, Robertson said.

Traditional slider bags, on the other hand, don’t stand upright as well and tend to be made from a cloudier plastic, he said.

Sun World also will offer retailers high-graphic easy-to-assemble merchandising bins that have an artisan or a farm-fresh look to them, Robertson said.

Quick-response codes on the displays will allow consumers to learn more about the varieties and where the grapes are grown.

“These bins can generate tremendous lift,” he said.

“The grape category is all about impulse. But how do you allocate enough space to grapes to help drive the category, because grapes can be under-represented from a space perspective?”

The bins can be used to expand existing produce department displays or used as a secondary display elsewhere in the store.

Sun World has found the bins can help increase grape category sales by up to 38%, Robertson said.


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Barbara Wallace    
Sapulpa, OK  |  August, 04, 2014 at 05:56 AM

After trying Midnight Beauty Grapes #4056, I can't tell you how disappointed I was when I returned to the store to buy more and they had a different brand. Well, I tried the new brand they had and there was just no comparison to the Midnight Beauty. After just a few grapes, I could no longer eat the skins because it left a bad almost chemical numbing taste that stayed for hours in my mouth. I had a small amount left of the Midnight Beauty so I thought I would double-check my findings. Sure enough, as soon as I began eating the Midnight Beauty Grapes I couldn't stop. There was absolutely no chemical aftertaste at all on these grapes and the skins were just as easy to eat as the fruit. I can't remember ever having grapes as sweet and crisp as these wonderful grapes are. My only question would be, where and how can I get these excellent table grapes for myself. I would seriously like to have more. Please let me know and thank you for getting these grapes to market. Kind Regards, BW

Vicky Boyd, Staff Writer    
California  |  August, 04, 2014 at 07:24 AM

Midnight Beauty are from Sun World International. I suggest you contact Sun World directly, and they may be able to tell you which retailers are carrying the variety. Here's the link to the contact page. http://www.sun-world.com//contact

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