Study seeks to find if colored vegetables appeal more to kids

01/27/2014 11:53:00 AM
Vicky Boyd

Purple Majesty potatoCourtesy Colorado State UniversityA University of Maine study will look at whether colored vegetables, including purple potatoes, are more appealing to kids than plain ones. The purple spud will be pitted against a white potato in a taste test.Are colored vegetables more appealing to kids than plain ones?

That's the question that Kelly Koss, a University of Maine graduate student in food science and human nutrition, hopes to answer with a kids' taste test.

The goal is to determine whether colored vegetables are more appealing to kids and will prompt them to eat more, since most children don't consume the recommended daily servings.

The test will involve 100 children from the ages of 8 to 10.

During the 50-minute study, they'll be asked to sample two cooked potatoes (one purple, one white); two raw cauliflowers (one orange, one white); and two raw carrots (one yellow and one orange).

They'll then be asked several questions.

All of the vegetables are naturally colored, having been bred that way. They contain no artificial dyes or coloring.

The study will be conducted in mid-February in the Consumer Testing Center in Highner Hall on the university's Orono campus.

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