A month later Resnick withdrew the federal complaint after Evans asked the judge to enforce an arbitration clause included in the 2008 master agreement. The trademark dispute is pending before the American Arbitration Association.
More than just juice
Resnick’s apparent displeasure concerning the master agreement with Evans dates back to at least October 2011. Court documents state Resnick wanted to take over the packing of Paramount’s clementines and afourers for 2012-14.
Resnick also told Evans he wants to market and sell all of Sun Pacific’s clementines and afourers for the 2012-14 seasons, according to court documents.
The disputes came to light July 14 when The Wall Street Journal published a story outlining the companies and their leaders. The Journal reported Evans was unhappy with expensive advertising campaigns that saw the companies spend $20 million during the latest season.
“That story was really old news,” Evans said. “The reporter first called me last summer, and then I didn’t hear from her for months. Then she called back after the first of this year.”
Paramount and Sun Pacific also claim each owes the other millions. Court documents show that Paramount wants $60 million from Sun Pacific and Sun Pacific wants $18 million from Paramount.
Resnick declined to be interviewed.
When asked about the situation, Krause said “commercial advertising has helped grow the brand, increasing loyalty among current customers and building national awareness.”