Potato marketers promote nutrition

12/06/2013 10:49:00 AM
Melissa Shipman

“We have a couple recipes that combine kale and potatoes on our website that both came from bloggers. And we’re only now starting to see a trend for interest in kale and potato dishes,” he said.

Kendra Mills, marketing director of the Prince Edward Island Potato Board, Charlottetown, agrees.

“I think bloggers are becoming celebrities in their own right, and we definitely keep our eye on that and connect with them on social media,” she said.

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