Potato board’s app caters to growers

01/05/2012 08:19:00 PM
Coral Beach

ORLANDO, Fla. — Technology was evident in virtually every booth at the Potato Expo 2012, and the U.S. Potato Board’s booth was no exception.

The Colorado-based USPB unveiled a free app for smartphones at the expo. It is designed to keep potato growers and others in the industry up to date with issues and events, said David Fraser, USPB vice president of industry communications and policy.

He said the app, which was developed by Core Industries for the USPB, was necessary to communicate directly with growers in the most convenient method possible. Fraser said the growers have a right to know what the board does with the $12 million it collects annually in assessments.

“We have our website and we send out e-mail advisories, but we wanted to make it as convenient as possible for growers to see what we are doing whenever they want to,” Fraser said. “I realized one day when I was talking to a guy who was in the cab of his tractor that today’s growers increasingly have laptops and smartphones with them while they are working in the field.”

The free app works with the iPhone and Android platforms and provides the “newest news” from the board, Fraser said.

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James T. Harvey    
Memphis, TN  |  January, 11, 2012 at 11:24 AM

Clarification in article: Company supporting the USPB in developing the smart phone applications is Core Ideas, LLC based in Memphis, TN and not Core Industries.

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