“We are committed to working toward a tomorrow where quality food and balanced choices are accessible and affordable to all. Where the food we serve is sustainably sourced from thriving farms,” McDonald’s chief executive officer Don Thompson said in his introduction to the report.
Other goals in the report are to get 100% of its fiber-based packaging from sources certified by an environmental group or verified as recycled fiber, up from roughly 14% now; increase recycling at its restaurants to 50%, from roughly 36%; double the amount of low-fat dairy products or whole grains it sells in its top nine markets; and develop goals next year for reducing salt or sodium, sugar, saturated fat or calories across its menu.
As defined in the report, McDonald’s top nine markets account for 70% of the company’s revenues. Those markets are: Australia, Brazil, Canada, China, France, Germany, Japan, the United Kingdom and the U.S.