McDonald's is following in the footsteps of several other major food companies, which have conducted advertising campaigns that showcase their farmer-suppliers.
In a Dec. 14 tweet, chief marketing officer Neil Golden hinted at the campaign and provided a link to a teaser video on YouTube.
The video clip features Warden, Wash., potato grower Frank Martinez sampling one of his tubers.
In addition to Martinez, the campaign will include potato supplier Jen Bunger of Hoelzer Farm in Pasco, Wash.; lettuce supplier Dirk Giannini of Christensen & Giannini LLC in Salinas, Calif., and beef supplier Steve Fogelsong of Astoria, Ill.
The campaign will kick off Jan. 2 and show customers where their food comes from.
Among the other companies that have waged similar ad campaigns are Frito-Lay, which had a series of print and television ads that featured their potato growers.