Lucky’s Real Tomatoes, Brooklyn, N.Y., is distributing and marketing the new Tasti-Lee vine-ripe.
Through a partnership with Wimauma, Fla.-based Tomato Thyme Corp.’s Red Diamond Farms, Lucky’s is distributing the tomato throughout the Northeast and into other markets, touting it as looking, feeling and tasting like a homegrown tomato.
“This tomato has changed the concept of fresh tomato in retail,” said Lucky Lee, vice president of sales for Lucky’s. “ ... We’re bringing a field-grown flavorful tomato to market. This kind of tomato typically only exists during the summer months.”
Lucky’s distributes the tomatoes to grocery stores, supermarkets and restaurants via its own trucks as well as through other distributors, including Bronx, N.Y.-based Baldor Specialty Foods Inc., and Keany Produce Co., Landover, Md., Lee said.
Lucky’s, which began offering the Tasti-Lee variety in mid-December, markets the tomatoes in two-count, 1-pound retail packages and two-layer, 20-pound foodservice cases.
Lucky’s sells vine-ripened and what it calls sun-ripened tomatoes — tomatoes picked without any green — throughout the year.