From the show floor: Fresh Summit 2013 booths No. 2
10/27/2013 10:08:00 AM
The Packer Staff
PETER RABBIT ORGANICS: Julia Garrotta, marketing manager, discussed the Peter Rabbit Organics squeeze pouches with pureed fruits and vegetables. The Salem, Ore.-based firm introduced a 4.4-ounce blend of kale, broccoli and mango and a 4-ounce blend of raspberry, banana and blueberry.
BC HOT HOUSE: Mike Reed (left), president of BC Hot House, Langley, British Columbia, shows off a 1.5-pound club pack of Blushers pink cherry-type tomatoes. The top-seal package is resealable, uses at least 20% less packaging and extends the shelf life, he says. In coming months, BC Hot House plans to convert all of its packs to the top seal. The greenhouse grower is working to reduce packaging even further, says Ravi Cheema, a grower and board member.
Vicky BoydD'Arrigo Bros. of California
R">D’ARRIGO BROS. CO. OF CALIFORNIA: Matt Amaral, business development manager, shows off the new 12-ounce consumer pack of iceless premium-cut, ready-to-cook broccoli rabe, known generically as rapini. The proprietary variety is packed under the Andy Boy label. D’Arrigo also has begun growing the Madrigal artichoke variety, which yields year-round.
DRISCOLL’S: Neal Lassila, president and chief executive officer of El Segundo, Calif.-based Fresh Juice Global, demonstrated the interactive Berry Patch Display the company developed in partnership with Driscoll’s. The display can be customized to play videos of growers or department store managers and is activated when a customer reaches in for a clamshell.
GOURMET TRADING: Chloe Varennes, marketing manager for Gourmet Trading Co., displayed 8-ounce Green Giant Fresh brand asparagus tips that sell at Target stores that are not supercenters. She also talked about a 4.4-ounce package of Green Giant Fresh blueberries that the Los Angeles-based firm just started importing from Argentina. Later in the season, the firm will offer 6-ounce clamshells of Green Giant Fresh blueberries from Chile.
LAKESIDE PRODUCE: Anthony Cervini, retired owner, displated Brunetta, a brown round tomato sold in three-packs. The Leamington, Ontario, Canada, grower of greenhouse vegetables also introduced Rubies, a grape-type tomato; and Stramato, cherry tomatoes on the vine.