From the show floor: Fresh Summit 2013 booths No. 2

10/27/2013 10:08:00 AM
The Packer Staff

GIUMARRA: John Giumarra, owner of Giumarra Vineyards, Bakersfield, Calif., displayed proprietary grape varieties, some of which were recently introduced and some of which are nearing introduction. Sweetie and Sweet 16 are large white varieties that were available in limited quantities this season. Sweet 16 is harvested at about the same time as sugraones and Sweetie comes in about the same time as thompson seedless. Giumarra Vineyards, which developed the varieties, licenses growers throughout the world to produce them.

BEACHSIDE PRODUCE: Steve Adlesh, director of sales and marketing, showed the Guadalupe, Calif.-based firm’s 16-ounce consumer pack of celery sticks. The sticks come from a super tall celery variety that allows two cuts per stalk. Beachside Produce also started an export division, with Derrick Stinnett heading the effort. Exports include broccoli, strawberries, celery and romaine lettuce.

ROCKET FARMS HERBS: Jorge Michael, western regional sales manager, and John Palczynski, regional sales manager and chief mixologist, showed off a new Fresh Herbal Lemonade Kit. It contains four or five herbs that users can add to lemonade.

Misionero VegetablesVicky BoydMisionero VegetablesMISIONERO VEGETABLES: Alica Blanco, (left), marketing manager for Gonzales, Calif.-based Misionero Vegetables, shows off 5-ounce clamshells of organic Earth Greens organic Lemony and Spinach Blend and Lemony and Argula Blend. Nancy Bryner, regional sales manager for the East Coast, holds a 5-ounce container of Garden Life Lettuce Stackers — individual lettuce leaves sized to fit sandwiches. They are conventionally grown and are a cross between green leaf and iceberg lettuce.

JEMD FARMS: JemD’s new redsun Hacienda Series Special Reserve Heirloom Tomatoes are greenhouse-grown at the Kingsville, Ontario, firm and come in a 10-pound display-ready carton that resembles a wooden wine box, complete with shaved aspen wood packing material, said Sabrina Pokomandy, marketing and public relations manager.

ORGANICALLY GROWN: Eugene, Ore.-based Organically Grown Co. displayed bags of shallots and yellow and red cipollini onions — all organic. The products, which are new to the organic marketer, are packed under the Ladybug label.

Californa GiantCoral BeachCalifornia GiantCALIFORNIA GIANT: Nader Musleh, (left), general manager of Chilean operations for California Giant Berry Farms, Watsonville, Calif., and Evan Pence, western region blueberry operations manager, plan to have 25% to 30% more blueberries from Chile and Argentina this year compared to 2012, says Cindy Jewell, marketing director. The company is increasing imports in response to its customers’ demands and expects the first berries of the season to be shipped Nov. 1, Jewell says.


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