Following that mantra, Frito-Lay, maker of Lay's potato chips, has rolled out a new variety—Lay's Wavy Potato Chips Dipped in Milk Chocolate.
The 5-ounce bag, which sells for $3.49, will only be available at Target stores, according to an article in USA Today.
The chocolate-covered potato chip follows a Rold Gold pretzel covered in chocolate. Rold Gold also is a Frito's brand, and both are owned by PepsiCo.
Depending on the success of the chocolate-covered chips, future flavors could include dark chocolate, white chocolate and peppermint chips, according to the article.
The sweet snacks are a deviation from Frito's line of snack chips with savory flavors, including pico de gallo, salt and vinegar, and barbecue.