Fresh from Florida promotion program may expand TV ads

11/07/2013 03:59:00 PM
Doug Ohlemeier

“We are seeing positive things from retailers like Publix, which features Fresh from Florida tags all over the place on everything they sell from Florida,” Sleep said. “They’ve done that on their own. No retailer takes the time and effort and spends that kind of money on produce signage to stick some place when there’s no sales increase or no value to it.

“We are finding a very positive result on the Fresh from Florida notoriety and brand awareness that has been created over the last decade.”

That brand sees 58% consumer awareness in Florida and 38% recognition outside of the state, surveys show.

Florida is investing $750,000 in the campaigns, similar to last year, Sleep said.

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