Dow AgroSciences rebranding itself

10/01/2012 11:17:00 AM
Vicky Boyd

Dow AgroSciences logoIndianapolis-based Dow AgroSciences is rebranding itself to reflect closer ties to its parent company, Dow Chemical Co.

All new Dow AgroSciences advertising and printed material will carry the red Dow diamond logo with a tagline, "solutions for the growing world," according to a news release.

This is similar to Dow's new advertising campaign, "solutionism."

There will be no structural changes to Dow AgroSciences, according to the release.



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