Creative promotions help push Texas citrus

11/09/2012 11:44:00 AM
Melissa Shipman

Another important aspect of this season’s planned promotions is the opportunity for teachers to win a grapefruit juicing party for their students.

“All they need to do is request a DVD that details our grove-to-plate story, have their students complete an activity sheet that we supply and return the sheets to us to enter,” Ensign said in an e-mail.

Ensign said a similar program was successful last year.

“The students loved seeing where the fruit is grown, the process through the packing house, learning about the nutritional benefits and especially tasting our sweet grapefruit,” she said.

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