Rick Kantner, director of sales and marketing for Alsum Farms & Produce, Friesland, Wis., said markets will maintain significantly high prices until supplies increase, likely in early September. Although high prices can be good for growers, there are limits, he said.
“It’s a delicate balance,” Kantner said. “If prices go too high, consumers might back away. That leads to price decline and oversupply.”
Kantner said his company expected to start digging reds by Aug. 2 with russets to follow two weeks later.