Cantaloupe survey targets growers, retailers, consumers

01/09/2012 01:22:00 PM
Mike Hornick

A group of university researchers from six states is surveying producers, retailers and consumers for their views on desirable traits in cantaloupe and honeydew melons.

They are preparing a research proposal on cantaloupe and honeydew to submit to the U.S. Department of Agriculture Specialty Crop Research Initiative.

Bhimu Patil, director of the Vegetable and Fruit Improvement Center at Texas A&M University, is the principal researcher.

The one-page anonymous survey is open to the public and available online through Jan. 12, according to a news release.

Among other things, the survey asks participants to weigh the comparative importance of flavor, shelf life, price, color, yield and health benefits. Most questions are in multiple choice or checkbox form.

One asks about the relative safety of melons bought at supermarkets, farmers markets and restaurants; another, whether there is potential to grow market share for melons other than cantaloupe and honeydew. However, watermelons are excluded from consideration.

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Modesto , CA  |  January, 12, 2012 at 07:18 AM

I work for HM seed company and I was wondering if we can participate in the survey Thanks

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