Survey: Parents with kids increasingly buy organic foods

06/16/2014 12:08:00 PM
Vicky Boyd

Organic Trade AssociationOrganic food is making inroads, especially among parents with kids at home, according to a new survey by the Organic Trade Association.

The Brattleboro, Vt.-based association surveyed 1,200 U.S. households that had at least one child under the age of 18. The results were published as "U.S. Families' Organic Attitudes & Beliefs 2014 Tracing Study," according to a news release.

Eight out of 10 families have bought organic products one or more times during the past two years, and nearly half of those respondents said their kids' health was driving the purchases.

My children influence my purchase of organic food, because I want them to be as healthy as they can be,” commented one participant.

Ninety percent of respondents reported they choose organic foods for their children at least sometimes, with almost a quarter saying they always buy organic.

the commitment to organic was even stronger among parents with small children who eat babyfood.

The association partnered with "KIWI Magazine"—a publication for parents who want a "greener" approach to parenting—on the study. The survey was conducted in late February and eraly March.



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