From the show floor: Fresh Summit 2013 booths No. 3

10/25/2013 11:28:00 AM
The Packer Staff

COASTLINE PRODUCE/SUNRIDGE FARMS: Vivian Sotelo, marketing manager for Sunridge Farms Inc., doing business as Coastline Produce, said response to the company’s Little Gem Hearts lettuce has been very strong in Europe, giving the Salinas-based company hopes for a good performance in North America. The lettuce comes in a two-head zipper bag with a price point of about $2.99. It is a hybrid of romaine and sweet butter lettuce.

YAKIMA FRESH MARKETING: Tom Papke, vice president for marketing and business development for Yakima Fresh Marketing, Yakima, Wash., said child-friendly floor stand boxes are designed to be set up easily. They can be used for bulk displays or with paper tote bags that feature characters from the company’s “Galaxy’s Greatest Apples” promotion. The stands include holders for free coloring books.

Babe FarmsCoral BeachBabe Farms

R">BABE FARMS: Rosie Munoz, saleswoman for Babe Farms, Santa Maria, Calif., says the company now offers spring mix in resealable clamshells. Previously the clamshells for the greens were packaged in clamshells that required a shrink band for sealing, which made it less convenient for consumers to store leftovers. The clamshells of spring mix are now available in 1-pound sizes.

OSO SWEET: President and general manager Brian Kastic showed new display-ready cartons for Oso Sweet brand sweet potatoes from the Saven Co., Savannah, Ga. Kastick said the company is going “full on” with its sweet potato program, which had a limited launch last season. Oso Sweet continues to market sweet onions year round, celebrating its 26th year in the Chilean deal. Kastick said beginning in January Oso Sweet plans to have Chilean onions for six weeks, filling gaps that may occur if the Peruvian deal is short or the Mexican deal is late.

SUNDIA: Set to launch in January, 64-ounce jars of grapefruit will be available under the True Fruit brand from Sundia Corp., Orlando, Fla. President Dan Hoskins said grapefruit is the No. 1 seller in the category, making up 30% of Sundia’s category sales. The company has also refreshed the entire line of containers and packaging for fresh-cut fruits.

Del Rey AvocadoCoral BeachDel Rey AvocadoDEL REY AVOCADO CO.: A new salesman is on staff at Del Rey Avocado Co., Fallbrook, Calif. Josh Underseth joined the company about six months ago. Del Rey packs Morro Bay Avocados and the new Gator Eggs small avocados for Shanley Farms, Morro Bay, Calif.


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