From the show floor: Fresh Summit 2013 booths No. 4

10/25/2013 11:06:00 AM
The Packer Staff

NATALIE’S: Natalie Sexton, the face of Natalie’s Orchid Island Juice Co., Fort Pierce, Fla., joined the company as marketing manager, and kicked off efforts to reach consumers with tours across the eastern U.S., including the Big Apple Barbeque and Marine Corps. Marathon. The company focuses its marketing to direct-to-consumer events, allowing the product to speak for itself, said Mike Montgomery, field marketing coordinator.

Apache Produce ImportsTom KarstApache Produce Imports APACHE PRODUCE IMPORTS: Cucumbers, squash and green bell peppers will be added to the product lineup for Apache Produce, says Pepe Pesqueira, sales manager at Apache Produce Imports LLC, Nogales, Ariz. Cucumbers and squash from Mexico begin the first week of November, while green bell peppers begin in December, he says. In general, he says that the Mexican winter vegetable deal may feature slightly more vegetables and less tomatoes this year because of sensitivity about trade issues.

BASIN GOLD: Molly Connors, sales representative with Basin Gold, Pasco, Wash., and member of the Fresh Solutions Network, helped showcase the 1.5-pound Steamables petite sweet potato pack from Basin Gold. The recently introduced items have huge growth potential, Connors said.

Clifford ProduceTom KarstClifford ProduceCLIFFORD PRODUCE: Holding new consumer packs of cocktail cucumbers and peppers, Angelo Fallone, finance administrator for Clifford Produce, Ruthven, Ontario, says the snack packs appeal to adults and children. The 1-pound bag of cocktail sweet peppers is laser-perforated and is designed to add five to seven days shelf life compared with standard bags, he says. The one-pound micro-perforated bag will also be featured for cocktail cucumbers and is expected to add about a week of shelf life, he says. The company has also introduced a 1-pint clamshell of mini-sweet peppers, he says.

COUNTRY FRESH MUSHROOM CO.: Finding favorable buyer reaction on a personal portion portabella mushroom pack, Bob Besix, senior vice president of sales and marketing for Country Fresh Mushroom Co., Toughkenamon, Pa., said the 4-ounce pack is targeted for single consumers and includes a recipe on the back of the pack. “We feel it is value-added item to the category.” Besix said buyer reaction has been good and the company may introduce the product by November. The company also offers a new microwaveable 7-ounce mushroom pack, he said.

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