KINGSBURG, Calif. — After an early start to the California table grape season and a fast and furious first half,
growers, shippers and marketers say they expect that momentum to continue well past Labor Day.
“One of the things that we’re anticipating is we’re two weeks earlier than last year,” said George Matoian, sales and marketing director for Visalia Produce Sales Inc., Kingsburg. “That, coupled with the demand that’s also so good, we might see a rise in FOB during the month of September and definitely into the month of October, because we’re harvesting a lot more grapes earlier.”
During the 2012 season, California harvested 100.1 million 19-pound box equivalents of table grapes, according to the Fresno-based California Table Grape Commission.
The commission in April issued a preliminary estimate for this season of 106.9 million boxes.
Much of the early accelerated movement has been prompted by exceptional quality and stable, promotable prices, Matoian said.
“Flames this year are the best I’ve ever eaten,” said Ron Wikum, grape category sales manager for Bravante Produce, Reedley. “They’re off the charts. They’re just fantastic. Everything’s early this year. I think repeat sales are driving the deal, and we couldn’t be happier.”
That quality is expected to continue into the fall varieties, such the black seedless autumn royal, the green seedless autumn king, and red seedless scarlet royal and crimson, said Atomic Torosian, managing partner for Fresno-based Crown Jewels Produce.
“I was looking at some vineyards last Friday (July 19) and saw some fruit that’s coming up for the late August, September and October period,” he said. “The fruit looked over the top with great quality.”
Sundale Sales, Tulare, has a variety mix weighted heavily into the later types. With all grapes coming off early, President Sean Stockton said the second half of the season may prove to be a balancing act.