But Dolan says the industry needs to step forward and tell its story. “It’s not enough any more to respond with a letter from a produce group,” she says. “We need multiple responses. The more comments, the better.”
This becomes especially important with entertainment shows, such as Dr. Oz, that are all about ratings and less about facts.
The alliance has begun a system to alert growers about upcoming issues and how to respond.
“Even if it’s a brief response, numbers really, really matter,” Dolan says, referring to the likes of Dr. Oz.
If you’d like to receive the alerts and become more involved, contact Dolan at email@example.com.