State ag program takes a fresh look at promoting local

12/10/2012 11:07:00 AM
Vicky Boyd

Elsewhere in the produce department, placards feature pictures of growers and a short story about them. In a Naples Publix, for example, a sign above Tasti-Lee tomatoes introduces you to Red Diamond Farms and Juan Lopez and Javier Tores, who grew the fruit.

Not only are these efforts helping consumers identify Florida products, but they’re also personalizing the people behind the state’s food production.

As the months go by, let’s hope Putnam’s department can maintain the momentum and keep it fresh.

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