Industry needs to embrace social media to talk with consumers

01/15/2014 05:00:00 AM
Vicky Boyd

His wife, Brooke, has volunteered to take on the social media and Web responsibilities.

In just three weeks since starting the Facebook page, Hill says they have more than 500 likes or followers. He’s already received a phone call from someone wondering if he was open for business yet.

Hill says he was able to educate the caller about the local blueberry season and that the operation will open in late March for six weeks.

“When we start picking in March, we’re competing against Chile,” he says. “Consumers have no idea. If we can educate the consumer to buy from Florida or America, I think nine times out of 10, they’ll buy from America rather than Chile.”

How quickly agriculture adopts social media is unknown. But Hill says he remains optimistic, based on adoption rates for other technologies, such as precision agriculture and global positioning systems or GPS.

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