Grower-packer looks to bust out of the pack with branding

01/08/2013 05:33:00 PM
Vicky Boyd

The social media site gives Wishnatzki and his colleagues an opportunity to interact with consumers, who like to become acquainted with the growers behind their food.

Wish Farms also has a Twitter feed and recently launched a Pinterest account, where users can post pictures and a 500-character description. The site’s design lends itself to trading recipes and fashion news.

Wishnatzki credits marketing director Amber Kosinsky and daughter Elizabeth Wishnatzki Peterson for much of the social media developments.

Carl Grooms, a Plant City strawberry producer who grows for Wishnatzki, said he initially questioned putting what he referred to as a fairy on the label.

But when Grooms was in a grocery store and saw consumer reactions to Misty, he changed his mind.

And that’s just the magic Wishnatzki wants to create.

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