U-pick helps augment income, but do your homework first

06/26/2014 01:09:00 PM
Vicky Boyd

Even before blueberry season had arrived, Facebook fans were asking when picking season would begin.

“I really feel good about where we started,” Brooke says. “With social media, like anything else, it takes time to get a following. Once people come out here, hopefully it will grow at even a quicker rate than it has.”

Just before opening weekend in early-April, Brooke boosted a Facebook post for only a few dollars. Boosting a post is a form of informal advertising on Facebook.

Not only did it go to the farms’ 500-plus Facebook fans, but it also went to all of their friends. Within 24 hours, more than 22,000 people had seen the post, Michael says.

Brooke also listed the operation on several free Internet U-pick directories, such www.pickyourown.org or one hosted by the Florida Department of Agriculture and Consumer Services.

Opening weekend drew more than 1,000 visitors, exceeding the Hills’ expectations, and they sold out of large-sized t-shirts.

Several people blogged or posted about their wonderful experiences, and a few even brought their families back for a second day of fun


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